5 Affiliate Disclosure Examples to Help You Generate More Conversions



Affiliate Disclosure Examples

Affiliate disclosure examples are essential for any website that earns money through advertising relationships. It’s important to be transparent about your partnerships with other companies, and creating an effective affiliate disclosure is key to maintaining trust with your visitors. In this article, we’ll look into why it’s critical to make these affiliations known and how to write a concise disclosure statement. We’ll also provide some great examples of good disclosures from highly profitable websites, plus best practices for writing one yourself.

What is an Affiliate Disclosure?

An affiliate disclosure is a statement that discloses any relationships between a product or service being promoted and the company providing it. It informs readers of any potential financial incentive they may receive if they purchase the discussed product or service. This disclosure helps ensure transparency in online marketing, which is important for maintaining trust with consumers.

In the US and Canada, affiliate disclosures are mandated by law to safeguard consumers from deceptive practices like false advertising and bait-and-switch tactics. Affiliate disclosures are necessary to safeguard customers from deceptive activities, like misleading ads and bait-and-switch techniques. The Federal Trade Commission (FTC) has specific guidelines on creating an effective affiliate disclosure that meets their standards for compliance.

When it comes to the EU, there appears to be no law in effect that requires disclosures when collecting customer information. That said, your affiliate program might be affected by the General Data Protection Regulation (GDPR).

An affiliate disclosure should be visible and simple to comprehend, succinctly expressed in a manner that can be easily identified on your website or blog post before making any buying choices. It should include information about your relationship with the company you’re promoting (i.e., whether you’re receiving compensation), along with details about how much money you might earn if someone purchases through your link or code.

For example: “I am compensated for recommending customers to [Company Name]. I may receive a comission for each sale depending on certain conditions.”

Before publishing any content related to affiliations involving monetary gain, it’s essential to ensure compliance with local laws by double-checking the regulations. 

An affiliate disclosure is a statement that discloses any potential conflicts of interest when it comes to making money through an endorsement or promotion. Exploring the importance and proper utilization of affiliate disclosures, which reveal any potential profit-oriented conflicts of interest related to endorsements or promotions.


Why is Affiliate Disclosures Important?

Affiliate disclosures are necessary for any website or blog that uses affiliate links. An affiliate disclosure is a notification that informs viewers when an article, post or page includes links from affiliates and/or if the author has received some remuneration for writing it. Trust between you and your readers can be strengthened by being transparent and open about any affiliations or compensation.

The FTC necessitates that websites must make known their associations with any affiliates to defend consumers from being deceived by fraudulent marketing. The FTC’s guidelines state that any material connection between a business and its affiliates must be disclosed clearly so as not to mislead customers into thinking they’re getting unbiased information about products or services.

In addition to legal requirements, disclosing affiliations also provides ethical protection for businesses and customers. Consumers rely on honest reviews from professionals who have no vested interest in promoting certain products over others; therefore, failing to disclose an affiliation can damage one’s reputation as well as the credibility of the review itself. Additionally, when businesses fail to inform their customers about potential conflicts of interest, this could lead them to purchase something they wouldn’t otherwise buy – thus unnecessarily costing them money.

Moreover, not including an affiliate disclosure can bring about serious financial penalties and even imprisonment based on the location. In some countries like Australia for example, failure to comply with consumer laws can lead up to 10 years imprisonment. Therefore it’s always best practice for businesses owners & web developers alike should make sure they follow these regulations closely – especially if operating internationally – so as not risk falling foul of the law.

Finally, good practice dictates that all affiliate disclosures should be prominently displayed at the top of each page containing sponsored content or promotional materials, preferably before visitors start reading said content so there is no chance anyone could miss it. Doing this will help ensure your website remains compliant with relevant laws while also helping maintain your reputation and credibility amongst consumers – two things which are essential for success online today.

In order to ensure transparency and avoid any legal issues, it is necessary to include a disclosure about affiliate relationships on your website. Therefore, it is essential to understand how to create an effective one that complies with the laws and regulations of your jurisdiction.

How to Create an Effective Affiliate Disclosure

Creating an effective affiliate disclosure is essential for any website that promotes products or services from other companies. It’s a legal requirement to inform your visitors of any potential financial gain you may receive when they purchase something through your site. Here are some tips and best practices for creating an effective affiliate disclosure statement:

1. Be Clear and Concise:

When writing your disclosure, be sure to keep it short and sweet. Use simple language that can easily be understood by the average reader. Avoid using technical jargon or legalese, as this could confuse readers and put them off from purchasing through your site.

2. Make it Visible:

Affiliate disclosures should be placed prominently on all pages where you promote products or services from other companies so that visitors immediately know the relationship between you and the company in question. Consider placing the disclosure at the top of each page rather than burying it somewhere near the bottom so that it’s more visible to users who may not scroll down far enough to see it otherwise.

3. Include Specific Details:

Your disclosure should include specific details about how much money you make if someone purchases something through one of your links, as well as whether additional fees are associated with their purchase (such as shipping or setup costs). This helps ensure transparency with customers so they know exactly what they’re getting into before committing to anything financially on your website.

4 .Be Consistent Across All Pages:

Once you have created an effective affiliate disclosure statement, make sure that all pages across your website use the same exact wording to avoid confusion among readers who may visit multiple pages throughout their journey on your site . Additionally, having consistent wording also ensures compliance with FTC guidelines which require websites promoting products/services from other companies must clearly disclose this information in a way that cannot be missed by visitors viewing those webpages .

Finally, remember to check up on your affiliate disclosure regularly – especially after making changes or updates to existing content – just in case new regulations have been introduced since then, which might require different language within the statement itself. Doing this will help ensure compliance while also keeping customers informed about potential benefits they might receive when purchasing items via one of our links, thereby increasing conversions over time.

Creating an effective affiliate disclosure is essential for businesses to remain compliant and protect their customers. By understanding the examples of good affiliate disclosures, you can create one that works best for your business needs.


5 Affiliate Disclosure Examples to Help You Generate More Conversions

For guidance in crafting a successful affiliate disclosure statement, you can refer to existing examples of good ones. These examples demonstrate the importance of making your disclosures clear and concise so that visitors understand exactly what they’re getting into when clicking on a link or making a purchase.

1. Example: WPBeginner

One example is from WPBeginner, which states “Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how WPBeginner is funded, why it matters, and how you can support us.”. By making it public knowledge, the website informs its readers that there are connections with certain organizations that could give them remuneration in exchange for featuring their product or brand on the site.

The FTC disclosure on WPBeginner
The FTC disclosure on WP WPBeginner

2. Example: Themeisle

Another great example comes from themeisle.com, which states, “Themeisle content is free. When you purchase through referral links on our site, we earn a commission. Learn More”. This simple yet effective statement informs readers upfront that there will be potential benefits to clicking through any provided links within the article and providing transparency about how those benefits will be obtained (through commissions).

The FTC disclosure on Themeisle
The FTC disclosure on Themeisle

3. Example: Neil Patel’s blog

Another great example is from Neil Pate’s blog: “This content is reader-supported, which means if you click on some of our links that we may earn a commission.” This disclosure clearly informs readers that the website has affiliations with certain companies that might provide them with compensation if their product is featured on the website.

The FTC disclosure on Neil Patels Blog

4. Example: The Balance

Another great example is from The Balance, which states, “We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more.”. This disclosure clearly informs readers that the website has affiliations with certain companies that might provide them with compensation if their product is featured on the website.

The FTC disclosure on The Balance
The FTC disclosure on The Balance

5. Example: HostAdvice

HostAdvice provides a great example of an effective affiliate disclosure statement:“HostAdvice.com provides professional web hosting reviews fully independent of any other entity. Our reviews are unbiased, honest, and apply the same evaluation standards to all those reviewed. While monetary compensation is received from a few of the companies listed on this site, compensation of services and products have no influence on the direction or conclusions of our reviews. Nor does the compensation influence our rankings for certain host companies. This compensation covers account purchasing costs, testing costs and royalties paid to reviewers”.

The FTC disclosure on HostAdvice
The FTC disclosure on HostAdvice

It is imperative to craft disclosures that are transparent and straightforward so as not to confuse the reader. It is advisable to consider certain techniques for constructing a comprehensive disclosure statement.

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Best Practices for Writing an Affiliate Disclosure

Writing an affiliate disclosure is a crucial step in any website or blog’s journey. Informing readers of potential conflicts of interest and safeguarding yourself from legal issues arising from promoting products without disclosing your relationship with them are essential components when creating an affiliate disclosure statement.

To ensure your disclosure statement is legally compliant and clear, it is best to follow certain practices.

Be Transparent:

Transparency should be the foundation for all disclosures. When writing a disclosure statement, make sure that it’s easily visible on the page and clearly states what type of relationship exists between yourself and the product/service being promoted. This includes noting whether you receive commissions or other forms of compensation when someone clicks through from your site to purchase something.

Keep It Short & Sweet:

Your readers don’t want to read a novel-length explanation every time they come across one of your affiliate links. Keep things short and sweet by sticking to one sentence whenever possible—just enough information so they know what kind of relationship exists between yourself and the product/service being promoted.

Avoid Legal Jargon:

Even though legal jargon may seem like a good idea in theory (it makes everything sound more official), it can actually do more harm than good because most people won’t understand what’s written in legalese anyway. Instead, opt for plain language that everyone can understand so they know exactly what kind of relationships exist between themselves and whatever product/service they’re considering purchasing through an affiliate link on your site.

Use Keywords Strategically:

Affiliate marketing has become increasingly competitive over the years; as such, keyword optimization is essential for getting ahead in this space. Incorporate keywords related to “affiliate marketing” into both headings and body copy wherever possible—this will help search engines recognize your content as relevant when someone searches for terms related to these topics online. Additionally, use keywords strategically throughout each paragraph so Google knows which phrases are important within context (for example “commission structure” instead of just “structure”).

It is important to regularly update your disclosures as laws change over time or new products enter the market (or leave.). This will ensure that readers have access to accurate information at all times about any affiliations associated with those products/services currently available via links on their website or blog post(s).

How to Add an Affiliate Disclosure in WordPress

When utilizing WordPress, there are multiple ways in which one can include affiliate disclosures. These could be included in the header, footer, sidebar or even on their own page. Furthermore, they can be added to any blog post of your choosing.

Creating an affiliate disclosure page (see example)can easily be done from your WordPress backend. Navigate the Pages tab and select Add New.

It’s important to remember that besides displaying notices on your website, a disclosure for each blog post containing an affiliate link should also be included. Merely adding one in the sidebar or on an affiliate page isn’t enough.

Rather than pasting in a notice at the top each time, automating the disclosure process using WordPress plugins is possible.  Thanks to the “Ad Inserter” free WordPress plugin, you can quickly and easily place this information right within the body of your blog content.

Step 1: Install the Ad Inserter Plugin

To install the plugin, log in to your WordPress dashboard and head to Plugins > Add New. Search for “Ad inserter” and download it, then click Activate to get it working. 

Add Plugins Ad Inserter
Add Plugins > Ad Inserter

Step 2: Set Up an Automatic Affiliate Disclosure

Once the plugin is installed, you’ll need to go to Plugins > Ad Inserter > Settings, where you’ll see a row of tabs and a black box named Block 1.

Go ahead and write or paste in your affiliate disclosure. You can use the plugin’s HTML editor to add links or change formatting. The HTML Editor also allows you to change color, size, or text placement:

Ad Inserter HTML Editor
Ad Inserter HTML Editor

Underneath the text, you will see an option called “Insertion”. To make it visible just above your blog posts’ content, all that is needed is to switch this option to “Before Content”.

Now, click the Save Settings button, and the affiliate disclosure notice should appear above your posts!

Step 3: Turn off Affiliate Disclosures on Certain Posts

In case you don’t want an affiliate disclosure notice to appear on every single blog post you have, go back to the Settings page where you just made your disclosure block, click Lists and scroll down.

You can blacklist or whitelist posts based on category, tags, etc. Adding posts using Blacklist will cause the notice to not appear on those pages, while the opposite is true if you choose Whitelist (it will only appear on those pages).


That’s it! You know how to add an affiliate disclosure in WordPress using the Ad Inserter plugin. 


Taking the suggested measures ensures your affiliate disclosures are straightforward and precise while still conforming to legal regulations. To make sure your affiliate disclosure stands out from the rest, use best practices such as writing in an active voice and avoiding excessive jargon or legalese. Be sure to provide a link to your full disclosure page so readers can quickly access more details regarding how you collaborate with affiliates. With these tips in mind, you’ll be well on your way toward creating a successful affiliate program.

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