Brand Assets and Logo Guidelines

To preserve the authenticity of our brand, please follow these guidelines when crafting designs that align with our brand identity.

Logo Types

The full logo comprises both the brand name and design elements, whereas the logo symbol is a simplified standalone element used for a concise representation of the brand.

Full Logotype – Main Colour

Full Logotype – White

Logo Symbol – Main Colour

Logo Symbol – White

Proudly hosted – Main Colour

Proudly hosted – White

Color Palettes

A flexible and cohesive brand identity is achieved through the use of primary, secondary, and tertiary colors, light and dark shades, as well as gradients.

Primary

HEX #360568

RGB rgba(56, 34, 101)

HSL hsl(270, 91%, 21%)

Secondary

HEX #3b0f99

RGB rgba(66, 46, 141)

HSL hsl(259, 82%, 33%)

Tertiary

HEX #5922a8

RGB rgba(91, 57, 150)

HSL hsl(270, 91%, 21%)

Light

HEX #8e95ff

RGB rgba(140, 144, 199)

HSL hsl(236, 100%, 78%)

Lighter

HEX #adb4ff

RGB rgba(176, 178, 217)

HSL hsl(235, 100%, 84%)

Typography

Ensuring brand consistency and readability is crucial. We utilize two primary fonts: one for a consistent appearance and the other for versatility when required. Maintain uniform font styles and sizes to present a unified brand image.

Gotham Rounded

Gotham Rounded is the rounded version of the ever popular Gotham typeface. Its rounded corners lend it a much more warm and friendly feel compared to the strong and authoritative Gotham. Gotham Rounded is only available in four weights compared to the eight weights available in the non-rounded version of Gotham.

Montserrat

Montserrat is a geometric sans-serif typeface designed by Argentine graphic designer Julieta Ulanovsky and released in 2011. It was inspired by posters, signs and painted windows from the first half of the twentieth century, seen in the historic Montserrat neighbourhood of Buenos Aires.

Attention

Ensuring consistency and upholding the integrity of our products and services is a fundamental aspect of our brand. To achieve this, we have established clear guidelines and limitations for our users to follow. These guidelines cover various aspects, including the use of our logo and branding materials. Our aim is to inform everyone who interacts with our brand about these guidelines and their importance. By adhering to these guidelines, we can ensure that our brand remains robust, easily recognizable, and trustworthy.

Brand Don’ts

Examine these examples that illustrate improper usage of the ChemiCloud logo.