Authentic.
  • Hosting Plans
  • Client Login
ChemiCloud Blog
  • Hosting Plans
  • Client Login

Developer Portfolio: 20 advice to attract more customers through your work & services (part 2)

    Updated on
  • December 3, 2019
  • 4 minute read
  • By Ilinca
Total
0
Shares
0
0
0

*Developer Portfolio: 20 advice to attract more customers through your work & services (Part 2)

In the previous article (Part 1), we’ve focused our first advice on 10 based rules for building a professional and impactful developer portfolio:

  1. Best practices to present a Developer Portfolio;
  2. Top 5 things you should include in your  portfolio;
  3. How to create a smart balance between images and texts;
  4. Elements you should NOT include in a developer portfolio; 
  5. How to extend your services offer;
  6. Ways to find reliable partners to increase the quality of your projects;
  7. How to make your online portfolio to stand out;
  8. Types of projects you should count on;
  9. Why you should keep the portfolio design functional and straightforward;
  10. Ways to earn extra-incomes through my Web Developer Portfolio ‘s page.

Let’s move forward to the next 10 pieces of advice. This time the purpose of the following rules is to keep you on track on what clients really expect, how to attract them on your page, and turn them into customers.

Table of Contents
  1. What pain-point do all the customers have in common?
  2. Which is the key element of my developer portfolio?
  3. How much time do I really have to convince a client through my web developer portfolio?
  4. How often should I update my portfolio?
  5. Do I have to use a specific tone of voice while I’m writing my portfolio?
  6. Why do I have to include clients’ testimonials on my developer portfolio page?
  7. Which is the best way to present my clients’ testimonials and feedbacks?
  8. What are the best channels to promote my services?
  9. How the promotion content should look like?
  10. Should I put some money into my services promotion?
  11. Takeaways: what will make the difference between you and other developers?

What pain-point do all the customers have in common?

I will say it directly: it’s called UX.

There are 1.94 billion websites out there (and still counting). At least a quarter of them looks amazing. But how many are user-friendly, ready to anticipate what users are looking for and provide them in a sec exactly what they need?

The purpose of a website is not only to look great and have impressive features but also to be functional and ready to respond to the users’ needs. 

Your portfolio page should be the first proof that you know how to provide amazing UX through a website.

Click To Tweet

In other words, create a webpage portfolio with a variety of devices in mind, easy to read, use, and navigate.

 

Which is the key element of my developer portfolio?

Most probably, a prospect interacts first with your homepage. So this is the key element you should focus on and put all the efforts and creativity to make it stand out. 

The first impression always counts. So, help prospects feel like home on your homepage!

Click To Tweet

While building your website keep in mind the following 3 rules:

  • provide complete and well-structured information
  • humanize the page – by using a natural tone of voice and a photo of yourself
  • make it all functional: use call-to-actions, shortcuts to contact page and/or chatbots to help prospects get in touch with you

How much time do I really have to convince a client through my web developer portfolio?

You have about 10 seconds to make a good impression. Are the prospects still on your page? That’s great but not enough. The average time spent by users on a page that really interests them is about 2 minutes and 15 seconds. That’s your next goal: make them stay at least that long by providing top important information about you and your work.

The bounce rate is your enemy. Turn your portfolio into engaging storytelling to keep the prospects’ attention awake.

Click To Tweet

How often should I update my portfolio?

Your work will evolve. So will you. Keeping your portfolio up-to-date is a must if you want to extend the number of your projects. 

Follow the 3-month Rule to keep your portfolio fresh and ready to impress!

Click To Tweet

Make a brief analysis of your portfolio page every three months, and complete the information as many times as needed:

  • checkout how many visitors you had in this period of time;
  • identify the bounce rate lever on each page;
  • improve low-impact pages;
  • complete your portfolio with fresh info (new and important projects, new services you are offering, etc.).

Do I have to use a specific tone of voice while I’m writing my portfolio?

Humans are hiring humans for most of the online services. So, when a prospect is looking for a web developer, he expects to meet a humanized content on the portfolio webpage.  

Even in the web development business, chemistry is the key!

Click To Tweet

Don’t be afraid to expose your personality. Use your daily voice while you are writing the content and allow prospects to see a slice of the way you perceive life and people.

Why do I have to include clients’ testimonials on my developer portfolio page?

Don’t underestimate the power of your clients’ recommendations. Are you proud of your work? Are your customers satisfied? Ask them for recommendations and feedback.

More important than what you’re saying about your work is what your customers think about it.

Click To Tweet

Which is the best way to present my clients’ testimonials and feedbacks?

Customers’ recommendations can take various forms:

  • customer experiences
  • case studies
  • customer photos
  • customer story
  • video reviews 

Beyond the form they have, the recommendations must be short, illustrative and credible. Create a dedicated page for these testimonials on your portfolio website and avoid overwhelming the home page. 

What are the best channels to promote my services?

There are a ton of opportunities to promote your online portfolio. Some work better than others:

  • on your own social media accounts
  • on groups (respond to questions or launch an offer)
  • on portfolio websites
  • via influencers
  • through your own blog
  • on external blogs
  • create lead generation content (give some useful stuff for free and ask for users’ contact info)
  • via social media ads

How the promotion content should look like?

First of all, use stunning visuals for your promotion. Images and videos are the very first thing people are looking at.

Then, be creative with your post and use as much as possible various types of content (promo a blog post, make a video, make a gif, create an event, a poll, or some stories, etc).

A web dev gotta do, what a web dev gotta do: keep cool and stay social!

Click To Tweet

It’s also very important to have a social media predictable behavior: post constantly and don’t forget to use smart, personalized hashtags and links. 

  • Should I put some money into my services promotion?

The rule is quite simple: you put some to get some…more. Invest some money in promoting your blog posts, your lead generation content, and services, as well. Build the content of your ads around customers’ pain-points, needs, and expectations.

Takeaways: what will make the difference between you and other developers?

  • smart testimonials
  • well selected projects for your developer portfolio
  • multiple services offer
  • a good understanding of clients needs
  • a good understanding of the market’s trends
  • your personality
  • the way you choose to promote yourself

—————

Reseller Hosting by ChemiCloud
High-Performance Cloud Reseller Hosting built for designers and agencies. Maintain your client’s websites with the WHM control panel without worrying about server management or technical support! Find out more

Developer Portfolio

You May Also Like
Top Reseller Hosting
View Post

Top Reseller Hosting Providers: 10 Questions to Ask Before Selecting One

    Updated on
  • December 13, 2019
  • By Ilinca
reseller hosting vs. affiliate
View Post

Reseller Web Hosting vs. Affiliate Marketing: what works best for you?

    Updated on
  • November 27, 2019
  • By Ilinca
View Post

How to Choose the Best Server Location for Your Website

    Updated on
  • November 26, 2019
  • By ChemiCloud
spam email
View Post

Spam Email: Effective Methods to Protect Your Email from Spam, Virus and Malware Threats

    Updated on
  • December 3, 2019
  • By Ilinca
View Post

ChemiCloud Hosting in India: Introducing Our Bangalore Region

    Updated on
  • November 4, 2019
  • By ChemiCloud
View Post

New cPanel licensing structure and impact on our Reseller Hosting pricing

    Updated on
  • November 26, 2019
  • By Ilinca
migrate wordpress site
View Post

How to migrate WordPress site /s : A step-by-step guide to safely move your WordPress site /s to a new host

    Updated on
  • July 24, 2019
  • By Ilinca
Web Developer Portfolio
View Post

Web Developer Portfolio: 20 advice to attract more customers through your work & services (Part 1)

    Updated on
  • November 26, 2019
  • By Ilinca

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • Top Reseller Hosting
    Top Reseller Hosting Providers: 10 Questions to Ask Before Selecting One
      Updated on
    • December 13, 2019
    • 7 minute read
  • reseller hosting vs. affiliate
    Reseller Web Hosting vs. Affiliate Marketing: what works best for you?
      Updated on
    • November 27, 2019
    • 6 minute read
  • How to Choose the Best Server Location for Your Website
      Updated on
    • November 26, 2019
    • 5 minute read
  • spam email
    Spam Email: Effective Methods to Protect Your Email from Spam, Virus and Malware Threats
      Updated on
    • December 3, 2019
    • 6 minute read

Subscribe now to our newsletter

  • Web Hosting
  • WordPress Hosting
  • Reseller Hosting
  • VPS Hosting
  • ChemiCloud Coupons
© 2019 CCHOSTING, INC. ALL RIGHTS RESERVED

Input your search keywords and press Enter.

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

ChemiCloud Blog
Powered by GDPR plugin
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. You can read more about our Privacy Policy here.

Strictly Essential Cookies

Enables essential services and functionality, including identity verification, service continuity and site security. Opt-Out is not available.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.