*Developer Portfolio: 20 advice to attract more customers through your work & services (Part 2)
In the previous article (Part 1), we’ve focused our first advice on 10 based rules for building a professional and impactful developer portfolio:
- Best practices to present a Developer Portfolio;
- Top 5 things you should include in your portfolio;
- How to create a smart balance between images and texts;
- Elements you should NOT include in a developer portfolio;
- How to extend your services offer;
- Ways to find reliable partners to increase the quality of your projects;
- How to make your online portfolio to stand out;
- Types of projects you should count on;
- Why you should keep the portfolio design functional and straightforward;
- Ways to earn extra-incomes through my Web Developer Portfolio ‘s page.
Let’s move forward to the next 10 pieces of advice. This time the purpose of the following rules is to keep you on track on what clients really expect, how to attract them on your page, and turn them into customers.
Table of Contents
- What pain-point do all the customers have in common?
- Which is the key element of my developer portfolio?
- How much time do I really have to convince a client through my web developer portfolio?
- How often should I update my portfolio?
- Do I have to use a specific tone of voice while I’m writing my portfolio?
- Why do I have to include clients’ testimonials on my developer portfolio page?
- Which is the best way to present my clients’ testimonials and feedbacks?
- What are the best channels to promote my services?
- How the promotion content should look like?
- Should I put some money into my services promotion?
- Takeaways: what will make the difference between you and other developers?
What pain-point do all the customers have in common?
I will say it directly: it’s called UX.
There are 1.94 billion websites out there (and still counting). At least a quarter of them looks amazing. But how many are user-friendly, ready to anticipate what users are looking for and provide them in a sec exactly what they need?
The purpose of a website is not only to look great and have impressive features but also to be functional and ready to respond to the users’ needs.
Your portfolio page should be the first proof that you know how to provide amazing UX through a website.
In other words, create a webpage portfolio with a variety of devices in mind, easy to read, use, and navigate.
Which is the key element of my developer portfolio?
Most probably, a prospect interacts first with your homepage. So this is the key element you should focus on and put all the efforts and creativity to make it stand out.
The first impression always counts. So, help prospects feel like home on your homepage!
While building your website keep in mind the following 3 rules:
- provide complete and well-structured information
- humanize the page – by using a natural tone of voice and a photo of yourself
- make it all functional: use call-to-actions, shortcuts to contact page and/or chatbots to help prospects get in touch with you
How much time do I really have to convince a client through my web developer portfolio?
You have about 10 seconds to make a good impression. Are the prospects still on your page? That’s great but not enough. The average time spent by users on a page that really interests them is about 2 minutes and 15 seconds. That’s your next goal: make them stay at least that long by providing top important information about you and your work.
The bounce rate is your enemy. Turn your portfolio into engaging storytelling to keep the prospects’ attention awake.
How often should I update my portfolio?
Your work will evolve. So will you. Keeping your portfolio up-to-date is a must if you want to extend the number of your projects.
Make a brief analysis of your portfolio page every three months, and complete the information as many times as needed:
- checkout how many visitors you had in this period of time;
- identify the bounce rate lever on each page;
- improve low-impact pages;
- complete your portfolio with fresh info (new and important projects, new services you are offering, etc.).
Do I have to use a specific tone of voice while I’m writing my portfolio?
Humans are hiring humans for most of the online services. So, when a prospect is looking for a web developer, he expects to meet a humanized content on the portfolio webpage.
Don’t be afraid to expose your personality. Use your daily voice while you are writing the content and allow prospects to see a slice of the way you perceive life and people.
Why do I have to include clients’ testimonials on my developer portfolio page?
Don’t underestimate the power of your clients’ recommendations. Are you proud of your work? Are your customers satisfied? Ask them for recommendations and feedback.
More important than what you’re saying about your work is what your customers think about it.
Which is the best way to present my clients’ testimonials and feedbacks?
Customers’ recommendations can take various forms:
- customer experiences
- case studies
- customer photos
- customer story
- video reviews
Beyond the form they have, the recommendations must be short, illustrative and credible. Create a dedicated page for these testimonials on your portfolio website and avoid overwhelming the home page.
What are the best channels to promote my services?
There are a ton of opportunities to promote your online portfolio. Some work better than others:
- on your own social media accounts
- on groups (respond to questions or launch an offer)
- on portfolio websites
- via influencers
- through your own blog
- on external blogs
- create lead generation content (give some useful stuff for free and ask for users’ contact info)
- via social media ads
How the promotion content should look like?
First of all, use stunning visuals for your promotion. Images and videos are the very first thing people are looking at.
Then, be creative with your post and use as much as possible various types of content (promo a blog post, make a video, make a gif, create an event, a poll, or some stories, etc).
It’s also very important to have a social media predictable behavior: post constantly and don’t forget to use smart, personalized hashtags and links.
Should I put some money into my services promotion?
The rule is quite simple: you put some to get some…more. Invest some money in promoting your blog posts, your lead generation content, and services, as well. Build the content of your ads around customers’ pain-points, needs, and expectations.
Takeaways: what will make the difference between you and other developers?
- smart testimonials
- well selected projects for your developer portfolio
- multiple services offer
- a good understanding of clients needs
- a good understanding of the market’s trends
- your personality
- the way you choose to promote yourself
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