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Protect your brand by registering other domain extensions. Don’t let your competitors snatch up valuable domain names or extensions.



What is

The extension is the country code second-level domain for Australia. The extension belongs to the ccTLD .au and was introduced in 1986. The domain is very popular in Australia with an estimated 3.2 million domains registered. The common use of the domain includes individual use, such as portfolios, blogs, journals, and project websites, as well as commercial entities, such as major industries, as well as organizations in Australia.

Why Register a Domain?

You should register a domain if you are a business or individual operating a website in Australia or targeting an Australian locale. The domain extension is the equivalent of the US’ .com and is immensely popular with Australians. Because of the wide use of the domain, Aussies trust companies and websites using the extension to feature content and information focused on Australia, which really helps your search engine rankings.

Is the domain right for me

Every Aussie business looking to be discovered online needs a domain! The domain is perfect due to its wide recognition and the extension inspires trust in fellow Aussies. The domain extension is also perfect for individual use and can be used for anything really. There’s no restrictions when it comes to how you can use the domain, the sky's the limit, or in the case of Australia, the beautiful beaches and coastline are the limits. The extension is ranked the same as any other domain extension, even .com, .net, and .org, giving you just as much chance to make it to the top of Google as anyone else.

How to Choose a Domain Name? (5 Tips to Do It Right)


Stay simple

Don’t get complicated. An easy-to-remember domain is always best.


Keep it on-brand

Stay true to your brand. Be distinct but choose a domain your audience will recognize.


Add now

Don’t wait until it’s too late. That perfect domain could be gone by tomorrow if you don’t grab it now.


Drop the hyphens

Just because the internet is high-tech doesn’t mean your domain name should be.


Consider your options

Grab similar domain names to protect your brand: .net, .org, .co, or even .photo.

Find a domain alternative

Frequently Asked Questions about the ccTLD