Register your .ing domain

What is .ing domain extension?

The .ing domain extension is a new top-level domain (TLD) introduced by Google. It allows the creation of web addresses that are unique, memorable, and can reflect actions or processes, indicated by the "ing" suffix in English.

The .ing domain was launched on October 31, 2023, and was initially available during an Early Access Period (EAP) for an additional fee, decreasing daily until December 5, 2023. From December 5, it became publicly available at a base annual price through registrars​​​​.

In summary, the .ing domain extension represents a shift in the TLD landscape, offering more personalized and engaging web addresses, and reflecting Google's initiative to evolve the online domain name system.

Why register a .ing Domain?

Registering a .ing domain can offer several advantages depending on your specific goals and needs. Here are some reasons why someone might consider registering a .ing domain:
Creativity and Branding: .ing domains can be used to create unique and memorable brand names, particularly for companies or startups looking for a distinctive online identity.

Verb Forms: Many .ing domain names correspond to verb forms, which can be a clever way to convey action or activity associated with your website or business. For example, "Running.com" can be used for a website related to jogging or sports.

Availability: In some cases, .ing domains might be available when traditional .com or .net domains are already taken. This can be especially helpful if you have a specific name in mind and want to avoid long, complex domain names.

Specificity: .ing domains can help to clearly convey the nature of your website or business. For example, "TravelingGuide.com" could be more concise and to the point as "Traveling.guide."

SEO Benefits: While domain extensions themselves don't have a significant impact on search engine rankings, having a relevant and memorable domain name can indirectly benefit your SEO efforts by improving user engagement and click-through rates.

Marketing and Promotion: A unique .ing domain can stand out in marketing materials and promotional campaigns, making it easier for customers to remember and visit your website.

Niche Communities: If you're targeting a specific niche or community, a .ing domain that reflects their interests or activities can help you connect with your target audience.

Regional Focus: Some .ing domains, like .london or .nyc, are designed for specific geographic locations. Registering such domains can indicate your connection to a particular region.

It's essential to note that while .ing domains offer flexibility and creativity, they may not be as universally recognized as traditional domains like .com or .net. Therefore, carefully consider your target audience, branding strategy, and marketing efforts when deciding whether to register a .ing domain.

Is the .ing domain right for me?

Deciding if a .ing domain is right for you depends on:

Brand Relevance: If your brand or project is action-oriented (like designing, teaching, etc.), a .ing domain can be catchy and relevant.

Creativity and Uniqueness: This domain is great for standing out and being memorable, especially useful in creative or innovative industries.

Availability: .ing domains might offer more availability of your preferred name compared to traditional domains like .com.

In summary, if you value creativity, relevance to action-oriented branding, and uniqueness, and if the domain fits your budget, a .ing domain could be a good choice.