Above-the-fold

‘Above-the-fold’ refers to the portion of a webpage visible without scrolling. It’s crucial for capturing the viewer’s attention immediately.

More About Above-the-fold

Origin of the Term: Originates from the newspaper industry, referring to the content visible on the top half of a folded newspaper.

Importance in Web Design: Critical for website engagement, user experience, and conversion rates.

Content Placement: Often includes key information, calls to action, and engaging visuals.

Variability Across Devices: What is above-the-fold varies depending on device screen sizes and resolutions.

Head-to-head comparison of “Above-the-fold” (ATF) and “Below-the-fold” (BTF)

Above-the-fold (ATF):

1. Visibility: Immediately visible when a web page loads; no need to scroll.
2. Content: Typically contains key information, headlines, and primary calls to action.
3. Purpose: Grabs users’ attention and encourages initial engagement.
4. Considerations: Critical for capturing user interest and conveying essential information.

Below-the-fold (BTF):

1. Visibility: Becomes visible only when users scroll down the web page.
2. Content: Contains supplementary details, in-depth content, and secondary calls to action.
3. Purpose: Provides additional information and encourages users to explore further.
4. Considerations: Important for offering depth and keeping users engaged beyond the initial screen view.

In summary, ATF is what users see immediately, while BTF is what becomes visible upon scrolling. ATF is for first impressions and key content, while BTF offers additional details and encourages continued exploration. Both are essential in web design for an effective user experience.