Something has prompted this. An account limit warning. A client asking why their site is slow. A support reply that didn’t answer the question. Somebody

You’ve built a hosting package, multiplied it by the number of clients you have or hope to have, and the total comes to several times

The notice arrives mid-afternoon. Your provider has found a phishing page on one of your accounts and taken it offline. The domain takes a minute

The message arrives while you’re in a meeting, or on a train, or asleep: the site’s down and customers are ringing. The reflex is to

The phone goes at twenty past eight. A client says their website has disappeared, and they’re certain they didn’t touch anything. Two thoughts arrive together.

If you sell hosting, or you’re about to, sooner or later someone tells you to pick a niche. (If you’re a business looking for a