Website risks: top vulnerabilities that may threaten your sites if you choose a bad hosting.
With an Uptime under 99,99% your website risks to lose thousands of visitors
A reliable web hosting provider should guarantee you at least 99.95%. Otherwise, your website will be down for over 35 hours per year, and you’ll lose the chance to sell your products and services online or impress thousands of visitors. In other words, so many hours of downtime could generate a significant loss of profit for your business.
You lose time and money with low technical support or unavailable support services
Even a tech-savvy needs, once in a while, hosting support for the websites he manages. And, when he needs it, the hosting team must be prepared to guide him and give him assurance that both (the hosting provider support team and the client) speak the same “tech language” and are on the same page.
On the other hand, a beginner website manager has different needs and expectations when it comes to support, and the technical guidance must be well adapted to these.
Being stuck in a conversation with a support team member or waiting too much to communicate your hosting issues may cost you more than you expect: time, money, credibility, and …customers.
A wrong web host may affect your search engine rankings
Ranking a website is always challenging and hard. Once you’ve ranked on the top pages, you don’t want to lose it.
That’s another reason to carefully choose your hosting provider: a low-quality hosting service is terrible for SEO, bad for ranking and…bad for your business.
The engine will register the downtimes, and the slow loading of your website pages while visitors will be disappointed by your website performance and will leave your site as fast as possible, generating a high bounce rate.
The consequences: search engines will see that as a signal that your website doesn’t deserve a good ranking.
Website loading time could significantly decrease your sales
Website visitors are expecting to see online info in only one second after they click. If your website takes more than 3 seconds to upload, you have to find another provider.
Each website risks to 1% loss for every 100ms delay in page load time.
At ChemiCloud we use cutting edge technology like LiteSpeed Caching, HTTP/2, PHP 7 and a free CDN to make your site faster than ever. On top of that, we offer 100% SSD storage to boost your website’s performance.
Low migration support and hidden migration costs
With poor security, your website risks being hacked
When you search for a web hosting provider is essential to see beyond its commercial offer. Free or lowest-priced host are eye-catching, that’s for sure. But, never underestimate the relevance of high safety and security for your website.
Search for hosting providers that offer custom web application firewall rules – able to keep your website safe against constant threats.
For instance, take a look at ChemCloud’s offer from a security perspective:
ChemiCloud provides a free Let’s Encrypt SSL certificate to protect your site with HTTPS — encrypting traffic. What’s more, we take daily offsite backups of your website and store them for 30 days. Restore anytime from your control panel.
*Note that we also use Imunify360 – an automated security solution, powered by AI and Proactive Defense, that protect web servers from infections, and maintain secure kernels.
Your promotion efforts risk to become redundant
Attracting new customers on your website involves long-term and constant effort (money plus time).
Search ads can increase brand awareness by 80 percent. (Google)
Display advertising has proven to increase traffic to websites by 300 percent. (Visually)
While digital ads play a significant role in increasing traffic on your site, at the end of the day what you really need is to be sure that all your efforts won’t be in vain and that the results will fulfill your expectations.
If the host can’t support a high traffic infusion generated by the ads, your visitors won’t be able to complete their journey, and you’ll lose money and reputation.
You focus less on your business and more on redundant steps in the process and difficult-to-use client area
Hosting made easy to use shouldn’t be just another selling proposition. Should be for real! Otherwise, you’ll lose plenty of time trying to figure it out what documents your provider, how to access your client area, how to manage your website, etc., instead of investing your time in growing your business.
Until saying YES to a hosting provider, check if it offers you:
- Fast loading speed
- Tight security
- Malware protection
- Remote backups
- 24/7 Support at Your Fingertips
- Useful features