Below-the-fold

‘Below-the-fold’ refers to the part of a webpage that a user must scroll to see. It is significant in web design and content placement.

More About Below-the-fold

Origin of Term: Comes from the newspaper industry, referring to content placed on the lower half of the front page.

Impact on Web Design: Content placement here is strategic, often for less immediate information.

User Engagement: Plays a role in user engagement and page views.

Changing Definitions: The concept varies with different screen sizes and devices.

What’s the difference between Below-the-fold and Above-the-fold?

• Above-the-fold (ATF): Content that is immediately visible to users when a web page loads without the need to scroll down. It’s what users see first.
• Below-the-fold (BTF): Content that becomes visible only when users scroll down the web page. It’s not initially visible when the page loads.